The story behind it all

Hi, I’m Raquel, the founder of Rocky Label and a 21-year-old with an endless love for fashion, design, and creating something with meaning.

Rocky Label started back in 2018, when I was just experimenting with fashion and running a small fast fashion brand from my bedroom. Over the years, something changed. I realized I didn’t just want to sell clothes, I wanted to create stories. Pieces with soul, intention, and a second life.

That’s when the idea of upcycling vintage designer blazers was born. Together with Wilma, my right hand and absolute sewing hero, I give each blazer a new identity. We use authentic designer fabrics and carefully sourced materials from garments and bags that already carry their own history. No two vintage pieces are ever the same.

Alongside the blazers, I started designing my own label. It’s my way of combining creativity, comfort, and confidence in one look. Designing and creating these pieces is where I feel most at home, experimenting with fabrics, shapes, and small details that make a big difference.

Every collection, every drop, every photo is a part of my personal journey, a mix of hard work, passion, and creativity that continues to grow with every piece we make.

If you ever style something from Rocky Label, please share it with me. Seeing how you wear it, make it your own, and bring it to life, that’s honestly my favorite part of it all.

This is just the beginning and I’d love for you to be part of it.

With love,
Raquel & Wilma
Rocky Label